There’s so much going on in the digital marketing industry! Things evolve and change at a rapid-fire pace. We try to keep you informed on a regular basis with our blog, where we break down the latest advancements, trends, and news in the marketing and digital world. Stop by often… and tell us what you want to know more about! Our experts will find the answers! Subscribe to our email newsletter for weekly updates to learn more.

is search engine optimization actually worth it?

Is Search Engine Optimization Actually Worth It?

The term ‘search engine optimization’ (SEO) has been around since the mid 90s, but some business owners struggle ...
Google Search core updates

Google Search Core Updates: What You Need to Know

If there’s one phrase that causes Search Engine Optimization Specialists around the world to hold their breath, it’s ...
How to use and create snackable content

How to Use and Create Snackable Content

Did you know that it took you approximately three seconds to read this sentence? That’s about the same ...
alpha cepeda employee spotlight

Let’s Get Digital: Alpha Cepeda

Let’s Get Digital this week with our next employee spotlight – Alpha Cepeda. Our Let’s Get Digital segment ...
new website now what?

You’ve Launched Your New Website, Now What?

Congratulations on launching your new website! You’ve taken that important step toward creating or refreshing an online presence ...
what we think about the twitter rebrand

What We Think About the Twitter Rebrand

It’s been five days since Elon Musk tweeted his decision to replace the Twitter bird logo, and we ...
five elements of a strong brand style guide

Five Elements of a Strong Brand Style Guide

Your brand is the foundation of your business’s identity. It represents not only your products or services, but ...
is pay-per-click advertising right for your business?

Is Pay-Per-Click Right for Your Business?

Let's face it, growing your business can be tough. You've got a million things on your plate, from ...
Six Ways to Incorporate SEO into your Web Design

Six Ways to Incorporate SEO into Your Web Design

Whether you’re launching a new website or refreshing an existing one, incorporating search engine optimization (SEO) into the ...
marketing matters for employee recruitment

Why Marketing Matters for Employee Recruitment

Employee recruitment and effective marketing strategies go hand in hand when reaching out to potential employees. Every job ...
How to Build and Nurture an Email List

How to Build and Nurture an Email List

Email marketing has one of the highest return on investments as a digital marketing strategy. With an average ...
Jodie Pierce shown smiling in background with text overlay

Let’s Get Digital: Jodie Pierce

Let’s Get Digital this week with our next employee spotlight – Jodie Pierce. Our Let’s Get Digital segment ...
capture your audience with conversational content

Capture Your Audience with Conversational Content

Social media is an essential tool for businesses wanting to engage with their audience. It provides a platform ...
five tips for writing better email subject lines

5 Tips for Writing Better Email Subject Lines

Email marketing is one of the most effective ways to engage with your customers. However, the sheer amount ...
How To Build Brand Trust With Your Customers

How to Build Brand Trust with Your Customers

Imagine this... You recently adopted a dog (congratulations)! This new best friend is desperately in need of a ...
How to use color theory in graphic design

How to Use Color Theory in Graphic Design

Big red apples look delicious, but did you know the color red can also express urgency and other ...
your 2023 search engine optimization checklist

Your 2023 Search Engine Optimization Checklist

Search engine optimization (SEO) is necessary for business owners who want to increase their visibility online and reach ...
benefits of website security tests

Benefits of Website Security Tests

Cyber attacks are on the rise, and unsecure websites are prime targets for malicious malware. Due to an ...
5 Ways Businesses Can Stand Out from the Competition

5 Ways Businesses Can Stand Out from the Competition

In today’s fast-paced business world, it can be challenging to stand out from the competition. Many business owners ...
Your Guide to Social Media Image Sizes in 2023

Your Guide to Social Media Image Sizes in 2023

Valuable content is essential for your social media strategy, but it isn’t the only factor in establishing a ...
How to Measure ROI in Digital Marketing Campaigns

How to Measure ROI in Digital Marketing Campaigns

Digital marketing continues to drive the growth of modern businesses. If you want to be successful in today's ...
social listening is important

Why Social Listening is Important for Your Business

Social media has become one of the most powerful digital marketing tools. Billions of people actively use social ...
melissa looking away from the camera and smiling

Let’s Get Digital: Melissa Wayland

Let's Get Digital this week with our next employee spotlight - Melissa Wayland. Our Let's Get Digital segment ...
website analytics you should track

Website Analytics You Should Track

Website analytics are key to understanding how visitors interact with your website. By measuring the right metrics, you ...
Six Tips for B2B Marketing Success

Six Tips for B2B Marketing Success

No matter your business type, an effective marketing strategy is essential for your company. The type of marketing ...