You have the website of your dreams, your sales are increasing, and you’re getting more and more website visitors as the weeks pass. Now, how long can you keep that design while continuously seeing progression on your site? Keep reading to find out what some of the Vervocity Interactive team suggests!
“Usually websites get stale or old every 2 to 4 years, and you should consider redesigning to match technology advancements,” Jeff Wayland, Customer Support Manager at Vervocity Interactive, said.
“Every two years, this will help you stay up to date on the current market trends and stay in front of your competitors,” Kayla Hageman, Design & E-Marketing Manager, said.
Both team members agree that every couple years you should consider redesigning your website to keep up with the changes in technology and trends. Your website will reflect your business, 63% of consumers will research products online before making a purchase. When people visit your website you want it to look well designed and professional to show your credibility.
Other reasons it’s important to keep your website up-to-date with its software and design is if you’re not getting a lot of online sales. Maybe your website has a lot of daily visitors, but you lack in conversions, a new website could give your visitors a different look to your business and products. One of the biggest issues when you sell your products online, is being able to be found; 95% of all search traffic is from only the first results page. If your website isn’t optimized properly, you may not be in the top results, and people will overlook you for one of your competitors.
The best part about this question is there isn’t a right or wrong answer. Your success from your website is all up to you, and the progression of your company may be related to how people look at your site, but you can choose to redesign it whenever you want. Our staff suggests a redesign to your website every couple years to keep up with the changes in technology and potentially stay ahead of your competitors. Contact us if you’re interested in a new website for your business!