COLLABORATION
Our customer, Air Mac, is a premier industry leader serving commercial, industrial and municipal customers in North Texas and Oklahoma with sales and service of industrial pneumatic solutions of premium air compressors, blowers, and vacuum pumps. They came to Vervocity with a need for a website to demonstrate their proven expertise and the value in each product. Their goals were to increase sales and website traffic while streamlining a collaboration tool that communicates with Air Mac in-house engineers, designers, fabricators, and sales & service departments. In addition to the day-to-day operations of running a company, they wanted to keep a steady flow of new opportunities in their pipeline in order to grow their business. This is where we come in. The website needed to function as a B2B site, bringing in hard-to-earn conversions for the business. In addition to this, the site content is optimized for users and SEO or search engine optimization.
LEAD GENERATION
Our goal for clients like Air Mac is to deliver a content-rich, informative, user-friendly website that becomes the central hub of their marketing efforts. This site runs on a WordPress platform, features a dynamic parts catalog, and distributor locator maps. We were also able to showcase Air Mac’s 24/7/365 service throughout the new website with eye-catching graphics. Vervocity brought together the website and CRM to function seamlessly and help our client manage their customer leads and upcoming opportunities. Air Mac offers very complex solutions, but everything on their site is simple and straightforward. We’d like to think that the quality of their new website design instills trust. The combination of the language used and the red tones paint a picture that is bold, attention-grabbing, and authoritative. We built a website to allow customers to research product information, get contact details, ask questions about services, and get a rapid response once they have requested a quote or a call back. Contact us today and see what we can build for you.
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