Branding goes beyond the visual representation of your company. Branding is strategic. Marketing is tactical. That’s where Vervocity comes in!
In short, everything you do, say, or print is your brand – and we work with you to make sure each element contributes to the whole.
WHAT IS A BRAND STRATEGY?
Your brand is the underlying message behind the product or service that influences the customer experience. The promise behind your brand should make your business look professional, established, and trustworthy. Your brand strategy establishes the foundation for all marketing material, websites, and media elements. Your brand is how you speak to your customers.
WHY DOES MY BUSINESS NEED A BRAND STRATEGY?
To keep your brand consistent, it needs a brand strategy. Each time a customer sees your brand, it should convey your value, your mission, and your promise. We work with you to establish what your underlying message is and then put a plan in place to ensure it can be executed properly. When advertising or creating marketing pieces, you will refer back to your brand strategy to make sure your message is not lost. Using the brand strategy, we can then create a new logo if needed, and a brand standards and guidelines document to distribute to anyone working with your brand.
WHAT IS INCLUDED IN MY BRAND STRATEGY?
We get to know your industry and customers and define your position in the marketplace. We listen and work with you to get to the core values that set your business apart from your competitors.
- Who is your customer?
- What is the objective of your brand?
- What does long-term success look like for your brand?
By working together, we’ll answer these questions and more. Then we build on the answers to create an effective brand across ALL your marketing materials. These include your logo, tagline, brand style guides, professional video, brochures, and website.
What is the importantance of a Brand strategy?
What is the purpose behind your brand? The purpose doesn't always have to be about making money. We help you define your brand's purpose.
We will create a plan to ensure that your brand is the same on a business card as it appears on your website or a billboard. We create cohesive messaging.
Your brand has to be flexible to the constantly changing landscape where your brand will be displayed. Having a solid plan allows for greater flexibility to stay ahead of the curve.