WHAT IS SEARCH ENGINE MARKETING?
To get the best possible return on your web site investment, one of the tools we use is Search Engine Marketing. Search Engine Marketing can also be referred to as Pay Per Click Advertising or PPC. This marketing technique places ads on the search engine results pages (SERPs) to push traffic to your web site… and we know the right SEM strategies to help you stand out.
a business model where a company places an advertisement placed on another website and then pays each time that advertisement is clicked
HOW DOES PAY-PER-CLICK WORK?
We want to ensure that your marketing dollars are bringing more of your ideal customers to your website for engagement and sales. Pay Per Click works like an auction. You place bids on keywords and keyword phrases that the target audience might type into a search engine to look for goods and services related to your business. You only pay for the ads that are clicked.
We will conduct intensive keyword research to determine the right keywords or phrases to bid on. We’ll craft the right message and target the right audience so your ads are displayed on the first page of the search engine results pages.
PPC Advertising It is an ongoing and developing process that requires consistent monitoring. Our skilled Pay Per Click specialist will monitor, review, and make the necessary adjustments, as needed, to ensure your ads are performing for optimal results.
WHY YOU SHOULD CONSIDER SEARCH ENGINE MARKETING
You know exactly where your money is going.
It is important when you are utilizing your marketing budget that you know where your money is being spent. With PPC you know and you can report on the data too.
PPC can generate results quickly.
PPC instantly puts you at the top of the SERPs. Unlike SEO that can takes months to move up on the SERPs page, PPC is immediate.
You set your budget.
Only spend what you want to spend. Adjust how much you spend. You are in complete control of your budget and how much you want to spend.
PPC rounds out a complete marketing strategy.
You've built an amazing website, you are active on social media, you have amazing videos - now you just need PPC to help drive traffic to your website.