Getting good placement in Google search is tough. You should aspire for page one of results, but that might take some work. There are a few things you can do to ensure that your website is being seen. Let’s take a look!
Google My Business
Don’t forget to link your site to your Google My Business page. This can help your page appear in relevant geographic search results. When you claim your Google My Business listing, Google will send you a physical post card containing a pin to your business address that you then use to verify your business is a legitimate one. Learn how to claim your GMB listing.
Load Time
Google uses ‘site speed’ as a ranking signal in its algorithm. Sites that load fast are given priority in search results and will be seen by searchers. Improve your speed by shrinking the size of your site’s images using tools like Tiny Png to help compress without losing picture quality. Then make sure you’re using fast hosting. If you’re not sure, Vervocity Interactive can help!
Backlinks
Create backlinks to your website. Backlinks are links from other sites to your own. You can do this by asking other sites to feature your content or by creating long, keyword-rich blog posts that are extremely relevant to your business niche. These nicely done blogs will likely be picked up by other reputable sites and featured as important content.
SEO
Search Engine Optimization, or SEO, is the process of online marketing that affects the natural, unpaid, visibility of a website in search engine results. Successful SEO helps a website gain top positioning for relevant words and phrases.
When using a search engine, 75% of internet users don’t look past the first page. What keywords are your customers using to search for your services and where does your website rank for those keywords? Both are significant questions that you should not overlook.
Search engines are constantly changing the algorithms used to determine the most relevant search results. We stay on top of all the latest trends to ensure search engines are seeing your site.
Our SEO team will check your website to make sure that all SEO standards are in place and up to date. There are many factors that affect SEO results. Our team takes the time to make the needed adjustments to increase your website’s organic ranking. Higher rankings lead to more visitors to your website, more organic traffic, and more sales for your business.
Let Vervocity provide:
- Content Analysis
- Keyword Analysis
- Google Places Assistance
- Site HTML Audit
- Link Building
- 301 Redirects
- META Descriptions
- URL Structure Analysis
- XML Sitemap
- Google Analytics
- Google Setup
- Monthly SEO Maintenance
We hope the above tips have helped you understand how to make your site more visible to searchers. It’s about time Google started to love your website. As we’ve said before … if you have any questions or concerns about these steps just email us or give us a call at (217) 222-1451. At Vervocity in Quincy, IL, our SEO specialists are ready to lend our expertise and get you on the right path.
